This course will address one of the major challenges facing the agricultural sector in the 21st century: producing more and better in a context of growing social, environmental, and economic demands. Drawing on his extensive experience in agribusiness, risk management, strategic communication, and sustainability, he will analyze the evolution of environmental concerns regarding agriculture, the role of public agendas, and the concept of the Social License to Operate (SLO) as a key factor for the sector's competitiveness and legitimacy.
In addition, he will share a practical toolkit for agricultural companies, professionals, and organizations to strengthen their connection with society by integrating best practices, certifications, social responsibility, professional communication, and dialogue and storytelling strategies. This approach combines strategic vision, field experience, and concrete tools to build a more sustainable, transparent, and responsive agricultural sector that meets societal expectations.
The course is designed for professionals, students, technical advisors, and companies in the agricultural sector seeking to strategically incorporate practical tools into their agronomic planning and management.